Scikron Media:

“The experience has been and continues to wow me” says Richie Loop, who in just under a year has been reaping success not just in his home soil Jamaica, but has been founding favor in the ears of fans all over the world. Such is the fact that his original radio promo tour has kept growing as his fans base kept increasing in areas he had only heard of. “I am humbled by this opportunity, being able to not only communicate to them but also to entertain them ....the feeling is an experience” he continues “at 23 years old I am now able to not only act as a musical ambassador not only for Jamaica but push my creativity and self actualization.”

November and December kept him working active, by engaging in promotional events such as RE TV-Abstinence Make Sense High School Tour, Klas FM-Stay In School Tour and Lime Tour as well as an up coming performances in Guyana and Bahamas, well as additional stops within the U.S.A. He will get the opportunity to join Beenie Man, Little Hero and Jah Cure in Antigua. The United Kingdom is one stop Richie Loop is eager to make, as his fans on that side of the globe has been continuos in expressing desires to have him.

With the popularity of his new releases growing, namely-‘Party Like Your Birthday’ ft. Busy Signal and D-Major, and ‘Drink Drink’ ft. Future Fambo as well as ‘All I Really Know,’ show casing new talent Ajrenalin, he anticipates that 2011 will only continue to shower blessings and additional success.

To Access the latest releases from Richie Loop please:

Contact: press@scikronent.com

SCIKRON ENTERTAINMENT unleashes FUSION RIDDIM

SCIKRON ENTERTAINMENT was entertainment central Tuesday night as the media  was given access to the first ever triple behind-the-scene making of several upcoming the singles.  The media got a an inside look at the creation of singles 'All I Really Know' by Richie Loop ft Ajrenalin and Drink Drink by Richie Loop & Future Fambo, on the Fusion Riddim. Both projects were produced by Richie Loop.

 The Fusion Riddim which was produced in  October 2009, but all the tracks on the rhythm have finally been  completed to be released on Scikron Entertainment Label. Those tracks include Gentleman and Christopher Martin -To The Top, which sits atop the Itunes Charts in Europe and has facilitated Christopher's most successful musical international recognition to date. It also features tracks by D-Major, Cecile, Voicemail, Iceman, Red Fox, Sanjay, D-Lynx, DjLiquid and Richie Loop ft Fambo.

The afternoon which commenced with the featuring of the musical process and chemistry between rising young artist Richie Loop, his fellow Scikron mates Christopher Martin, D-Major, Iceman, Cecile, and a host of entertainment personalities not included in the project but who came to show their support of the Big Yard family, they included Beenie Man, Gyptain, Seanizzle, Chi Ching Ching, Daseca Family, Big Ship Family, Pretti-Kitty, Ras Penco and Black Queen. The evening not only brought out fellow artist but producers, Dj's and dancers alike - Unga Notice, DjLytes Supah Hype, Rolex, Boom Boom, as well as dancers Shelly Belly, Sadiki and M.O.B. The atmosphere soon reflected the very purpose of the rhythm the spirits of everyone present into a high energy party vibe hosted by 007- Upt sound system and Dj Kat, who facilitated hours of dance offs between onlookers, artists and various dance squads.

Both 'All I Really Know' and 'Fusion Riddim' are expected to hit the airwaves, clubs and streets within the week. The Scikron team headed by executive producer and C.E.O. Robert Livingston, is excited about the  projects.




Please click attached link for photographs from the event

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Who really is ‘Richie Loop’?

September 24th, 2010 by Anthea |

One look at him isn’t enough – you must look again as Richie Loop with his cool dark chocolate brown complexion, sharply cut silken curled hairstyle, hint of baby-soft side burns, and the dark glasses he sports makes you want to place him among the Jackson 5 clan, except he’s years younger and always donning a broad grin.
His animated character reminds you of Michael Jackson, the superstar and the dancer he was. Yet although Raquesh “Richie Loop” Welsh claims that he was a bad, bad, bad dancer during his earlier years at school, his recent rise as a star had almost nothing to do with dancing.

Richie Loop, the dancer? SCIKRON ENTERTAINMENT PHOTO

He says he was respected and well known as a dancer at an earlier age, but it was his recent hit single “My Cupp” that made him an overnight success, copping top spots of at least 3 international charts in less than a year, and just a few weeks after it became public.
On any given day, he is kind-hearted and just as playful as ever, and with an unassuming character he prompts one to wonder about his mysteries with lyrics like “What’s in My Cupp, stays in My Cupp.”
As a producer at Big Yard, Richie was watching Lil Wayne playing with a cup, “as he always does,” during an interview in the Big Yard Studio one day, and lyrics just rushed to Loop’s mind, about the cup, he admits with a smile. Soon after he was creating a beat to cushion his lyrics, and to dance to, but instead his combo became a hit in open public.
That aside, he’s more than a rising star claiming to keep “what’s in his cup, is in his cup.” The song is for everyone worldwide. It is about keeping personal what’s in your cup when you’re out, regardless of who you are and regardless of what you are drinking – whether Hennessey, coffee, tea or just water. Then he says one must also read between the lines, as well as keep one’s cup, be it granny cup, baby cup, party cup or otherwise personal.
However, being well connected with the culture of his people, he has no qualms to speak about himself, starting with the fact that he drinks very little socially. It’s no secret about his age, as its commonly known that he was born on December 23, 1986. He’s young, unmarried for now, and admires varied artistes for their individual strength. For example he admires the energy of Elephant Man, and the dancing performances of Shaggy.
Represented by Scikron Entertainment, he has four other popular singles being aired namely “Gal Whine,” “Party Like It’s Your Birthday”, “Party Time”, “CuppCupp” all popular. His writing team includes Iceman. His songs blend contemporary forms – “It’s really a mix of pop, R&B, hip hop and dancehall”, he says.
A graduate of Clarendon College, EXED, and schools in Jones Town he loved art and craft which, along with accounts and IT, was among the six subjects he passed at CXC level.
His biggest show to date is locally at Sumfest, and offshore at the Labour Day parade in NY, NY, where others such as Spragga, Ding Dong, Elephant Man participated.

Managed by Scikron Entertainment, he remains thankful to Robert Livingston who hired him as a producer at Big Yard which shares the same office space.

The challenges he observes for artistes include what must be done to “get a buss”. Its hard work to get one’s song played on the radio in Jamaica… in the States it is easier, much easier.

What are his views on the current dancehall scene with it’s interruptions.
Loop believes situations will change for the music form as he also observes that more doors are opening.
“Dancehall is getting happier and back to more party vibes. It’s about to turn,” says the youth who claims to still be a “baad, baad, baad dancer myself,” and had a few moves even while sitting, to prove it.
Judging from the tones of Richie Loop just might have raw culinary skills and the foods he loves include dumpling, mackerel run dung and with callaloo. “The dumplings must have corn meal” he warns in true Jamaican style.
The polite young gent, a mannerly, humble Jamaican artiste, is a thinker with an uncanny sense of humour and is proud to have a mother, a hairdresser, who is good at dancing and says his father is a carpenter. Family is very important and Loop’s ongoing wish is that more Jamaicans will place more priority on family life.
At the end of the recent interview, he rises to do a jig, as for his final words he says “Follow Me On Twitter … You Tube.”

He’s on his way to making Jamaicans proud, keeping everyone happy, motivated, happy and “bouncing.”

READ
Cupp of skills overflow
Who Really is Richie Loop?
My Cupp kept clean

Hang with the write lovers of the arts, culture, creativity on this site.

Richie Loop’s ‘My Cupp’ kept clean and full of vibes

September 23rd, 2010 by Anthea |

He’s got vibes, and his cup overflows with skills, lyrics and goodness.
Richard Raquesh “Richie Loop” Webb is among the newest vibes masters and contemporary music sensation. He’s little known, at least in his adult years as a dancer.. but well known as a singer, composer having risen to fame just months after the release of his single “My Cupp”.
He combines hip hop, dancehall, pop, and R&B to keep his crowd going, and cups raised.

Here are the lyrics:
“I got my swagg up high, gonna party till I touch tha sky,
So I, got the ‘ac on the Henny on the table, (table)
And am filling my cup from the table,
My drink kinda got me unstable, amma need a driver because am unable,
Thank God a left my keys wid Keeble, (Keeble)
Am feeling little bit feeble.

Chorus
Wats in My Cupp
Stays in My Cupp
In My Cupp stays in My Cupp
My drink is.. In My Cupp,
In My Cupp.. Is in My Cup
Mycup…. Heeeey!
Mycup…. Heeeeey!
My Cuuppp ‘Hey’ … ‘Heey’
Wats in My Cupp …Stays in My Cupp

So put ur cupps to the ceiling if u feeling wat am feeling..
Inna di club Hey!
Inna the streets Hey!
Not inna u caaaarrrr!!!

Seems right to keep what’s in your cup your personal thing, is what the young vibes master echoes, and guess what by the reaction of many, it’s a common theme.
So whether it’s coffee, water, milk, tea or Hennessey – What’s in your cup, Stays in your Cupp!

Jamaica’s Richie Loop’s Cupp of skills overflow

September 21st, 2010 by Administrator |

Like the energy god, ‘Elephant Man’ he admires, Richard Raquesh “Richie Loop” Webb is all that and more in creating an alarming buzz with his single My Cupp. He’s hot, full of talent and burning with a desire to do good for Jamaica musically, yet he remains an humble soul, even as he quickens the pulses of others. No worries, in true Jamaican style the five-plus-footer is full of creative energy and skilled, qualified to represent Jamaica in the arts and culture well.
He did well at the recent LIME roadshow of the Fashion Night Out (FNO) in Jamaica.

Richie Loop

While still signed on with Big Yard as a producer, Richie managed to Loop top spots on at least three international music charts in recent months, creating yet another career path equal in success. A path he is not about to abandon any time soon, and just maybe he’ll be dancing again as he did as a child to win some more. He already has travelled “all over the United Kingdom, and the Caribbean” and now his paths wind towards US shores. He’s slated to perform in Boston NY, Miami and Orlando by year end.
In a recent interview, the cheery youth, born December 23, 1986 speaks on the recent hit, My Cupp, while outlining notes on his other four singles also being aired, with enthusiasm. Gal Whine, Party Like It’s Your Birthday, Party Time, CuppCupp are also popular.
My Cupp at the time of the interview, in early September, was at number one in St Lucia, Trinidad and Barbados. The song says Loop is all about keeping what’s in one’s cup personal, and to ensure one’s cup whether a granny cup, baby’s cup, party cup or otherwise remains their personal cup. “No one needs to know what’s in your cup, whether its water, Hennessy, milk or coffee – it’s just your business what you want to drink whenever you’re out”, says Loop who himself drinks moderately while out. He claims not to be a social drinker himself.
Inspiration for the song came as he watched Lil Wayne playing with his cup while being interviewed in the Big Yard studio. It’s really a mix of pop, R&B, hip hop and dancehall. There is no obligation to share with anyone else, and it’s a song for anyone and everyone, regardless of what’s being put, or kept in one’s cup, Loop said as he mused on the varied beverages hot or cold consumed across the world. He also adds though that one can read between the lines too.

[My Cupp kept clean: see lyrics]

Youth between 2-18 years of age are the ones mostly echoing about My Cupp, and the catchy line “What’s In my Cupp, stays in My Cupp” has become a popular tagline for event promoters of dances and drink offs.
At the recent Grand Gala finale of Jamaica’s 2010 Independence Celebrations, hundreds of youthful Jamaicans after their own performances, in a flash returned to filling every available space onstage as the artiste emerged to perform. He loved every minute though and in the recent interview quickly responded “Wow! Ah di wickedest experience – mih love it”, when asked about the crowd’s reaction then.
It’s almost a one-one-one message, yet the interpersonal lyrics have proven to be a hit creating rippling effects when aired. With repeated bounces, each one passes on the tune “What’s in My Cupp” infectiously. Will it win at least one local award – perhaps the EMC as already it has claimed top spots on the Richie B charts at least 3 times since entry.

CHARTS REPORTS FOR RICHIE LOOP at July 19: SEE CHART LISTING.

Want to know more about Richie Loop? Stay connected for more on this multiskilled artiste on this site. What do Ding Dong, Gee Whiz and Richie Loop have in common – are they just average Jamaican men? Find out when you hang with the write lovers of arts, creativity and culture on this site.

The artiste performed before thousands of people who crammed into the National Stadium to celebrate Jamaica’s 48th birthday. Richie Loop remains elated about the event and considered it an honour to be selected to present his music on such an official scale.

“The opportunity is indeed my most interesting to this date, given that I was able to share in and contribute to national pride, and in one of the most historical venues in Jamaica The National Stadium, I am unsure if I could top this locally,” remarked Richie Loop.

He admitted that this was his first performance in the National Stadium, and probably the biggest audience to which he has performed in his quickly blossoming career. “If I am not mistaken yes it is (biggest crowd). Reggae Sumfest was large but I think the stadium was full so yes! …it was amazing to hear the stadium welcome me, and listened,” he continued.

Richie loopRichie Loop performed his new single Party Time, before going into the mega-hit and extremely loved party tune My Cupp.

“What was most intriguing was the fact that when My Cupp started all the kids who took part in the parade started to rush the stage… It was alarming at first, but then I thought it is because they love the song, so I enjoyed the entire experience.”

This is one of a string of commendable performances by Richie Loop, and he mentioned that his work is just beginning. He has a few dates on his schedule both locally and internationally, but fans can keep close eyes on his social network pages for exact dates and location.

Richie is also armed for these tour dates with his second single Party Time, which has been getting good reviews in the entertainment circle.

“The second single is just two weeks old, and they (Disc Jockeys) are still focusing on Party Likes it Your Birthday which features myself, Busy Signal, and D-Major. However Party Time is creeping, the DJ’s are saying good stuff, so I am happy.”

Richie Loop has created an amazing buzz about himself since his launch in the business. His infectious single My Cup and the official re-mix are creating mayhem on radio chart lists and in sessions island wide.

• Richie Loop
• Track:
  My Cupp

Stage Name: Richie Loops

Real Name: Richard Webb

Birth Month: December

How did you get started in the business?

Richie Loops: I started off by dancing, then I moved on from that to building beats at my home, then to studios like Gumption, then back to studios in Clarendon, and from there to Big Yard.

What has been your greatest challenge in the business yet?

Richie Loops: Getting someone to believe in me and I found that person.

What have you been up to lately?

Richie Loops: I've been doing some singles like All I Already Know and Party Time.

Do you look up to any specific artiste and why?

Richie Loops: Lil Wayne, cause he's just crazy, Busy (Signal) too, cause his meds is just different, Lady Gaga who is also crazy; I just like crazy people musically.

Are you happy with the way things are going for your musical career right now?

Richie Loops: Definitely, couldn't be more blessed, and I have to thank God cause he makes it possible.

Do you have any advice for young artistes coming up?

Richie Loops: Yeah! work hard, don't give up, don't make no one demotivate you, find some real people, don't listen to your friends who are gonna tell yuh it bad. Talk to people who know what the song needs.

Where do you see yourself in the future?

Richie Loops: I see myself as one of Jamaica's biggest artistes, maybe the world's too, just to move towards that.

TEENage Hitlist

Dominic Bell Observer TEENage writer UWI

Tuesday, June 22, 2010

What makes a hit? Is it the lyrics, the artiste, the hype at the time? Is it 'something special' about the voice or rhythm? The TEENage Hitlist pinpoints the hits and the misses as soon as we hear both local and international releases.

Local Hit of the Week

Party Like It's Your Birthday by Richie Loop ft Busy Signal & D-Major

With one massive hit single already under his belt, Scikron Entertainment Group/Big Yard Music newcomer Richie Loop has released his follow up to Party Cupp, titled Party Like It's Your Birthday.

Party Like It's Your Birthday is a dancefloor record aimed towards the type of ladies that attract and are desired by the song's three featured artistes.

The song's chorus is courtesy of Richie Loop's label-mate D-Major, who provides a melodious delivery that is sure to have people singing along.

Richie Loop sticks to the script with verses relevant to the song's theme, and Busy Signal provides his usual lyrical prowess in his respective verses.

Chris Brown 1/3

Production wise, Party Like It's Your Birthday is the latest dancehall song to be fused with hip-hop and R&B elements, which gives the track crossover appeal, much like its predecessor Party Cupp. The song's production includes sharp drums reminiscent of Busta Rhymes' Touch It throughout the verses, blended with electronic synthesizers and moderately auto-tuned vocals.

TEENage Hitlist believes that Party Like It's Your Birthday is a solid follow up to Party Cupp, and is sure to earn a place in speakers throughout the summer.

International Hit of the Week

Deuces by Chris Brown & Tyga Ft Kevin McCall

In May, R&B crooner Chris Brown and Lil' Wayne-led, Young Money Records rapper Tyga released a collaborative mixtape titled Fan of a Fan. Deuces was a stand-out track that garnered enough acclaim by fans on the Internet for the duo to shoot a video for online promotion purposes initially.

But its demand increased substantially to become the New Joint of the Day on BET's 106 & Park recently.

Deuces is about ending a problem plagued relationship that is destined for peril. The song plays on the term "deuces," an American slang term that means goodbye.

Chris Brown sings an emotionally driven verse filled with contempt towards his unappreciative and confrontational partner whom he eventually leaves, while also doing the song's chorus duties.

Tyga provides a solemn verse that speaks of regret and emotional vulnerability, a rarity in the hip-hop genre.

Production wise, Kevin McCall provides a slightly Arabian themed instrumentation that consists of a blend of light drums, hand claps, piano keys and violin strings, all of which were timed and sequenced accurately. He also raps a verse that compliments the song's theme.

TEENage Hitlist believes that Deuces is a relatable heartbreak anthem that will continue to creep in popularity to become a mainstream hit.

D-Major, Busy Signal and Richie Loop have collaborated on a tune that seems set to take Jamaica by storm this summer. Party Like It's Your Birthday was released to radio yesterday on the Scikron Entertainment/Big Yard label and everyone involved believes the song is destined for great things.

"To me, this one is a magic tune, you know. I feel confident in this one," says D-Major, who sings lead vocals on the song that was written and produced by Richard 'Richie Loop' Webb.

While working with Richie Loop is a daily but special experience, D-Major said he was pleased he got the chance to work with Busy Signal.

"He is one of the few local artistes that I really wanted to work with. He is creative, he's different, he dares to be different and I wanted to experience that vibe, so it's like a blessing. He just came around in the days and we were here 'vibing' and see it de, magic," he said.

"I think the song is going to be great," Busy Signal said in response. "It's a party song, people will enjoy themselves. Every day is somebody's birthday, so I came up with the idea and called Richie Loop."

He said the song has international appeal because it's a subject that anyone can relate to. "All over the world, party like it's your birthday, it doesn't even have to be your birthday for you to party," he reasoned. "It's a party song for people to enjoy themselves and uplift themselves."

Richie Loop, whose hit song My Cupp is dominating singles charts locally and abroad, not only wrote and produced the song but lent his vocal skills to the project as well. He was very animated when talking about this latest project.

"It's a crazy vibe," he said about working with D-Major and Busy Signal on the song. "The vibe was good. We were there (at Big Yard) vibing until Major walked in. We went into the studio and we said, 'Major see if you can shot de part ya' because we know he is the smooth sailor and we needed that little thing and Major went in and shot it up."

They sent the finished product to Scikron/Big Yard CEO Robert Livingston who immediately gave it the green light. "It was the icing on the cake," Richie Loop said.

Saturday Hustle

There are many 'wicked' songs blasting through the airwaves but these tunes are undeniably on everyone's lips. We did the honor of putting them all together for you.

My cup - Richie Loop

Even if you live under a rock (and we're hoping you don't) we're sure you must have heard the very ants humming this tune. With its catchy lyrics, hip-hop beat and laid-back vibe it's easy to understand why this song is such a party favourite. We bet your cups won't be overflowing anytime soon.

All I do is win, DJ Khaled featuring T-Pain, Ludacris, Rick Ross and Snoop Dogg

With hit-maker T-Pain on the hook and an all-star lineup how could this song be anything but a 'winner'?

Hold Yuh (remix),Gyptian featuring Nicki Minaj

After quite a hiatus reggae crooner Gyptian is back with another hit and having Young Money Records 'it girl' Nicki Minaj on board was definitely a good choice.

Turn me life around, T'Nez

Uwi student Tristan 'T' Nez' Barnes certainly proved himself as one to watch in the music business with this deep but catchy tune that has us all singing along.

Over, Drake

With the release of this hot track we saw everybody's Facebook and messenger statuses change to "What am I doing? Oh yeah, that's right I'm doing me."

Find Your Love, Drake featuring Mavado

Definitely the of-the-moment artiste, Drake is having a good month with his Find Your Love, the video featuring 'Gully God' is all the rage.

Teenage

On the set with Richie Loops

Reneece Francis & Kimberley Sherlock Observer TEENage writer UWI & Utech

Tuesday, May 11, 2010

Last week, TEENage was chilling On The Set of Richie Loops' My Cup video. With its house party setting, the shoot was held in Cherry Gardens with scenes featuring various areas of the modern, spacious and well designed residence.

Produced by Melissa Lewyn and Robert Livingston, CEO and owner of Serikon Entertainment, the popular party song came on the scene earlier this year. Now getting heavy rotation at home and abroad, the team decided it was time to get a video out. When asked about the inspiration for the video's concept, TEENage was told that it was Livingston who thought of the house party idea, while Richie's laid back personality helped to keep it real. Note that the shoot was more than just a video shoot, and continued throughout the night as guests and crew partied until morning.

Richie Loops shoots a scene of the video with his’ leading lady’. 1/1

Make-up artiste Jody-Ann Plummer, kept everyone looking perfect while members of the crew offered refreshments. Keeping in the theme of the house party, director and editor Kritik, aims to use the video to give more fun and pop to the popular song.

On the set, TEENage noted cameos from a number of artistes and dancers including members of the BigYaad family D-Major, Chris Martin and Ice Man; as well as Dancing Dynamite's Card Unit, guest DJ Creep Chromatic from Chromatic and editor and director of RD Studios Ruption.

Already looking at a remix for the song, fans are asked to stay tune for what Richie has in store next. Be sure to look out for not only the video, which is set to be out by the end of this month, but also look out for Richie's album, tours and special appearances this summer.

 Richie Loops on the set of the video shoot for"My Cupp"

New singing sensation, Richie Loops recently shot the music video for his hot new summer sound track My Cupp.

The video, which takes the format of a major house party hosted by Richie loops, was shot in the upscale community of Cherry Gardens with major support from the Big Yard family and fans on set. 

The video, the video also features recording artiste Ishawna, Chris Martin, D-Major, Ice-Man and other industry players as well as top dance groups such as Card Unit, contestants in this year’s Dancing Dynamites.

The video is set to be released soon.

What's In Your Cupp

It's not Akon's Cupp, it's Richie Loop's

By Yasmine Peru

Friday, April 23, 2010

LOOP... I always dabbled in singing but what I did was just stuff for my friendsto listen to. 1/3

Richie Loop, simply put, is on the cusp of getting "hotta dan 10 fireside" and he is genuinely savouring every second as he shoots towards stardom. Richie has a song that is ready to 'shot' on Billboard, he has the right image and he has a story.

It was in October of last year that he linked up with Livingstone and joined Big Yard -- not as an aspiring artiste, but as a man who sits in the studio, makes the beats and produces tracks. But less than six months later, Richie Loop has made that quantum leap from the anonymity of behind the mixing board, straight into the spotlight with a single so hot that he can barely cup it in his hands.

"I always dabbled in singing but what I did was just stuff for my friends to listen to. I never really saw myself on stage as a performing artiste," the quick-to-smile youngster told Splash. "But I guess life had something else planned for me. All I can say is what is destined for you is destined for you," he added philosophically.

Actually, it was while listening to a Lil Wayne interview on the topic of cups that Destiny came a-calling. "I said to myself that I should really write something about cups and the hook just came to me. I started writing the song and making the beat simultaneously - right there and then," Richie Loop recalled.

He knew he was onto something good when other Scikron/Big Yard artistes including Iceman and D-Major gave a listen and passed it with flying colours. Robert Livingstone then gave it the real listen, made a few essential changes and endorsed the Cupp.

Like a true student of Robert, Richie Loops is quick to spread the glory associated with the single, rather than claiming it all for himself. "It's a team effort," he emphasised. "It was really Robert who encouraged me to start voicing. He heard me singing the chorus for the D-Lynxx Question tune, 'Wha you come a mi yaad fa?' and said that since I could write and make beats then I should really consider voicing some songs. And ... the rest is history."

The team is now in the process of doing the treatment for the video. "We had a treatment already, but someone else went out and did something similar, so we went back to the drawing board," an excited Richie Loops explained.

A person who clearly doesn't put himself in a box -- or even in a cup for that matter -- this artiste describes himself as a singer, deejay, rapper and singjay. "And if I can talk words over the beats and people like it, I will do it," he declared, while a member of his 'Yard' added trying to keep a straight face, "You have to understand that Richie is really Lady Gaga's brother."

The almost overnight success of My Cupp -- which has seen quite a bit of chart activity locally, #3 on FiWi Choice, # 10 on Richie B Countdown, # 15 on Re and # 17 in Toronto, and is poised to take off overseas -- has sent Big Yard's promotional plan in a tizzy. The calls from radio stations here in Jamaica and in places such as California, Georgia, Germany, Japan, Dubai wanting the single and interviews are tumbling over each other and Richie has also found himself on a couple stages locally in recent times.

"It's been a lot of coaching regarding how to do interviews -- what to say, what not to say -- how to perform, use up the stage, get the crowd involved. And the team is an important part of this process, watching and giving their criticism," Richie Loop said.

The practise, he feels has been paying off, as he is comfortable on stage, and his only obstacle was at the recent kite festival when he was performing and tried repeatedly to put up his foot on the monitor at the front of the stage, but it just wouldn't happen. Hopefully, practise, will indeed make perfect.

Another interesting situation for him was the performance at U-Tech, at the end of which the students were bragging that the "foreign singer" had performed on their campus. Mr Cupp, as one interviewer called him throughout a recent interview, was not happy with that description.

"I know the song sounds international and that is good because that's the way we do our thing ... we make music for the world. But at the same time, I want the world to know that a yaad we say. Strictly home-grown talent from start to finish," declared 23-year-old past student of Clarendon College and Excelsior Community College.

And, on an equally serious note, he pointed out that artistes on the Scikron/Big Yard roster make sure that they record "air fare songs rather than bus fare songs".

"We do songs with visas, songs that can pass airport," Ricky Loops emphasised.

Let's see if this cupp runneth over.

Richie Loop’s ‘My Cupp’ full of vibes

“Maaad.” That’s how Richie Loop describes the wave of hype being created by his party song ‘My Cupp’ that seems to be on the lips of most Jamaicans these days.

Since the song was released in late February, it has been all over local radio, steadily gaining traction on the party circuit and climbing several charts locally and abroad with stern conviction.

My Cupp was recently at number 10 on the Richie B Dancehall Charts, and number 5 on the Fiwi/ER Charts. It was number 17 on one chart in Toronto, Canada.

My Cupp has also opened doors to the young producer/songwriter/singer from May Pen, Clarendon. In recent weeks, writers from reggae magazines and deejays from both local and US radio stations have been calling, including Jabba from New York’s Hot 97 and Miss Lauren from Atlanta College Radio. Yes, My Cupp seems set to make Richie Loop a star.

“The people say the song is a hit so I can’t say no,” said the disarmingly honest entertainer as he worked on a styrofoam container of soup at Big Yard recently. Dressed in black shirt and pants, his shades perched just above his hairline, Richie Loop sipped on the steaming, hot soup while his eyes stared into space as he was trying to put into perspective how big My Cupp is becoming.

A trip to Ocho Rios during the Easter weekend where he performed at several Carnival events opened his eyes as to how much My Cupp has taken hold within the Jamaican party consciousness. At Beach Jouvert, where he briefly shared a stage with Ding Dong, the massive crowd was enthusiastically singing along when he performed the song.

“People like it,” he said, his normally droopy eyes widening at the memory of the excitement. “I liked that, Star, it was a good vibe. Even Ding Dong was singing along.”

The response to his performance of the song at the Kite Festival in St Ann was even more overwhelming. Robert Livingston, CEO at Scikron Entertainment/Big Yard, said the reaction of the large crowd was wild.

increased interest

The success of My Cupp has also raised interest in a couple of songs that Richie Loop has released between late last year and early 2010. Gal Wine on the ‘Sweat Shop’ rhythm and She Wants It Good on the ‘Brainstorm’ rhythm have now been getting increased airplay since My Cupp took off. Radio stations have even been calling Big Yard requesting copies of the songs.

Livingston smiled when asked about what the success of My Cupp meant for Richie Loop. “You can definitely see that people are enjoying this artiste with a fun party song,” he said. “People are having fun with him.” He also noted that people believed that the song had beeen done by an international artiste.

The response to Richie Loop on the Easter weekend was also a revelation, Livingston said.

“That weekend was definitely an eye-opener as to how people are taking on to the song,” he said.

With word being that an accompanying video of My Cupp is on the way, the signs are looking good for the song during the summer months. “Once they hear it, people can’t help but sing along,” Livingston said. “It’s great energy for a new talent in the Jamaican music industry.”

Source: JamaicaStar

What's In My Cupp - Richie Loop

MY CUPP -RICHIE LOOP-LYRICS

Intro.
Hey! Are u ready to party?
Are u ready to dance?    Fi dance...
Everybody grab ur party cups (u party cups)...ooooooohhh
Grab ur party cups now... u party cupps now... (u party cups) just put dem up.. (u party cups) dem up....
Heyy..ooooooohhhh

Chorus.
Wats in My Cupp
Stays in My Cupp
In My Cupp stays in My Cupp
My drink is.. In My Cupp,
In My Cupp.. Is in My Cup
Mycup.... Heeeey!
Mycup.... Heeeeey!
My Cuuppp 'Hey' ... 'Heey'  
Wats in My Cupp ...Stays in My Cupp

VERSE 1
I got my swagg up high, gonna party till I touch tha sky,
So I, got the 'yac on the Henny on the table, (table)
And am filling my cup from the table,
My drink kinda got me unstable, amma need a driver because am unable,
Thank God a left my keys wid Keeble, (Keeble)
Am feeling little bit feeble.

Chorus.rept.

VERSE 2
Whatever am sipping.. its from mycup I'm sipping
So u don't have to come around..... ain't gonna pour ma drink on the ground
So put ur cupps to the ceiling if u feeling wat am feeling..
Inna di club Hey!
Inna the streets  Hey!
Not inna u caaaarrrr!!!

Chorus.rept.

Bridge
So mi no care way u a drink so put u cupps up,
Mek sure something deh inna u cup cupp ...Hey!
Now the whole world a sing put u cupps up Hey!
Put it up!  Hey !..Put it up.. Hey!....
My drink kinda  got me unstable amma need a driver because am unable,
Thank God I left my keys wid Keeble, damn
Am feelin lil bit feeble.

Chorus.rept.
Heyyyyy
Heyyyyy

Outro...
Am feelin a lil.. (Ooooo) bit tipsy right now u know wat am saying,
But am doing quite fine...
Cause wats in my cup is in my cup.........wooo
An wat am drinking u aint gotto  to know.......HA!

My Cuppp ....My Cupp.... My Cupp  

Chorus.Rept.

Winning a Grammy is where it will all come together for producer Richie Loops some day. That's his dream."Top producer in the game, that is what I aim for," he said as heswivelled on a chair in the pre-recording studio by Big Yard Studio onWestminster Road, St Andrew, recently.

Loops, born RichardRaquish Webb and turned 23 on December 23, last year, is currently theresident producer at Big Yard and has been responsible for some of thehottest rhythms of the day including his most recent 'Maad A Road'rhythm and the equally impressive 'Brainstorm' rhythm. His rhythms, hesaid, are about having fun.

Having fun and making music were always in his blood. As achild living in Westmoreland and Clarendon, Loops was always having fundancing and acting. Fun triggers his creativity, he says. Hiscreativity is what makes him the respected producer he is today.

enjoy yourself

"In my community

Loops, a graduate of Clarendon College and the ExcelsiorCommunity College where he studied information technology, spentseveral years developing his craft, working with several not-so-famouslocal and overseas artistes before graduating to working with theGumption band and Derek Morgan.

He also spent time at a now-defunct small studio called Gal ARush in Old Harbour before he started his own Dumbstruck productionhouse. He joined Big Yard in September last year after meeting CEORobert Livingston several months before. The day he met Livingston, hesaid, he waited more than three hours just to see him but it was worthevery minute as they hit it off almost immediately.

Now at Big Yard, Loops is enjoying the synergies he experienceswith all the entertainers there, from the seasoned veteran Shaggy tothe upcoming singers like Chris Martin, Ice Man, D-Lynx and D Major.The 'Brainstorm' rhythm, for example, was the result of collaborationwith 'Felch' from D-Lynx but Loops says he gets a good vibe workingwith each and every member of the Big Yard Family. "Everybody reps," hesaid. "Everybody just fits in."

different elements

When he is by himself, however, Loops takes different elements from the different genres he listens to each day - on the Internetand on the radio - and brings them together to build his fresh-soundingrhythms. "Sometimes there is a little piece that you want to get, butit's not that you want to build over a person's rhythm, but when youhear it you can build a rhythm that is dancehall. So if you can get apiece of that and incorporate it with the dancehall thing ... maad," hesaid.

Singer, producer Richie Loops has been churning out some pretty sharp rhythms for Scikron Entertainment/Big Yard in recent months. From 'Maad a Road' to the 'Brainstorm' rhythms, Loops has shown that he has the potential to be - if he is not already - among the very best producers in Jamaica today.

However, yesterday Loops may have officially come of age with his best work yet; a song called My Cup that he sang and produced and has all the makings of a monster hit.

"This song has all of what a hit song needs to have," says Scikron CEO Robert Livingston, who cautioned that one can never tell what is a hit until it becomes one.

cross-over appeal

My Cup is a party song. It has the swagger. It has an infectious beat that gives it immediate international crossover appeal and lyrics simple enough to make them memorable.

"The concept is simple still; it's about having a party. You know some people when they go to a party or club, they have their nice cup of juice, and nobody knows what's in there. Everybody wants to know what you drinking, if it's Hennessy you drinking, if it's Red Bull and Guinness you drinking. Well, if it's my cup, nobody has to know what I am drinking," Loops says.

The song, he says, has an international flavour, so he is hopeful that it will take off in the international market.

It was a couple weeks ago that Loops said he was watching television and saw the rapper L'il Wayne talking about what is in his cup. The image, he said, gave him an idea and he quickly put together a beat that he thought was appropriate. He had Iceman listen to the rough version of the beat and they both agreed that it had potential.

In virtually no time they had the lyrics ready and the song was made. A few adjustments have been made since. The song was released Tuesday night.