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Richie Loop
East Coast clamours for 'Party Like it's Your Birthday'

Leighton Levy, Star Writer

( l - r ) Richie Loops, Busy Signal, D-Major - File

Reggae hit Party Like It's Your Birthday blew up here in Jamaica but according to word out of the United States (US), the song is heating up in Atlanta as well.

The song - a collaboration by Richie Loop, D-Major and Busy Signal - was released in June and has been on the playlists of several major radio stations here. It is also played in the clubs and the music video gets lots of love on entertainment channels like Hype TV.

But according to Jah Prince, a veteran Atlanta-based disc jockey, the song is on the verge of making a big impact on the US east coast.

Jah Prince has shows on Da Flava Radio, Atlanta's first Caribbean-based internet radio station - Love Ultra an R&B Mix Show and the Sunsplash Mix Show - and has vast knowledge of Caribbean and Vibe shows in the Caribbean and Europe. He told THE STAR that over the past few weeks Party Like Its YourBirthday has been getting an increasing number of rotations on several mix shows along the eastern seaboard.

The song, he said, is also being pushed hard by disc jocks like DJ Drama, famous for his 2006 Gangsta Grillz mixtape; DJ Marz and DJ Doc, all respected names in the business. The deejays, he said, are playing it in the clubs and on their respective Internet radio sites.

According to Jah Prince, it is no surprise that the song has been getting all this love from the disc jockeys because it had been picking up momentum for a while.

He explained that at clubs like Manchin and Compound, the song is a fixture on the playlists.

"It usually comes right after Trey Songz' Say Ah and usually the deejays pick it from when D-Major comes in."

He explains that the introduction done by Busy Signal is too low and as a result there is not much interest there. "They're just waiting on the bridge and the lyrics," he said.

Jah Prince even went as far as to advise Big Yard to release an instrumental version of the song in time for Martin Luther King's birthday next month. This, he feels, would help the song 'blow up' big time in the US mainstream market.